OER Marketing Toolkit

OER does not belong to a single faculty member, department, or organization. OER is for everyone. It can be useful to partner with others for many reasons including:

• Having more people share/promote the benefits of OER
• Increase strength and volume of your promotion
• Access to new audiences 
• Chance to collaborate on strategic initiatives
• Ability to use the skills, knowledge, and connections of more people

Partnerships can result in simply shared marketing. They can also lead to larger projects, events, and teaching.

The following departments should be contacted to help develop partnerships to advocate for OER adoption and creation.

• Student Success Centers
• Offices for diversity, inclusion, and equity
• Offices for accessibility and disability services
• Writing Centers
• Centers for teaching and learning
• Faculty Senate (or other faculty associations)
• Offices for funding, grantmaking, or fundraising
• Tutoring or other academic services
• Academic offices