BGMT 208 - Business Communication

Though the fundamentals of letter writing have remained the same, the way we communicate in business is constantly evolving. Whether it's a formal printed letter or an email, the ability to write effective correspondence is essential for success--no matter what the industry. This book provides over 370 customizable model letters, divided into categories reflecting various aspects of business, including: sales, marketing, and public relations; customer service; human resources; credit and collection; letters to vendors and suppliers; confirmations, requests, and replies; permissions; and many more. In addition, the book provides readers with a refresher course in the letter-writing basics, and helpful appendices listing common mistakes in grammar, word usage, and punctuation.

With more than 800 alphabetical entries and nearly 100 sample documents, this text provides quick, accessible guidelines to the entire writing process, from using correct grammar and style to formatting a document for clarity to writing effectively for a target audience. It is a comprehensive reference---and remarkably easy to pinpoint the information you need to complete any writing project, whether it's an annual report, newsletter, press release, business plan, grant proposal, training manual, PowerPoint presentation, or piece of formal correspondence.

A practical guide for communicating and influencing across cultures. The authors use authentic and engaging anecdotes, which will help readers to understand their own culture, and other`s reactions to it in the context of everyday business.

This text provides students with strategies that are rooted in current research and real-world best practices. Students will gain the tools they need to make informed and ethical decisions in face-to-face and virtual environments and to master practical skills and competencies necessary for succeeding and maintaining balance in today's business world. Updates throughout the twelfth edition reflect the rapidly changing landscape of professional communication influenced by the visibility and connectedness of the mobile revolution.

What one really needs to know to become an effective negotiator, clearly and succinctly written for the layperson and businessperson.  

Whether selling a product, offering a service, or bidding for a contract, oral presentation skills can often determine success or failure. This resource delivers real-world advice and proven strategies to the deal. Comprehensive coverage of preparation procedures, delivery techniques, and presentation strategies provide the tools and knowledge to motivate and persuade your audience. Emphasizing real-world versatility, this unique book delivers methods equally effective to both individual and team presentations.

This title helps businesses maximize the selling power of their proposals, with proven strategies for going beyond "this is what we do" documents in favor of customer-centered offers that highlight the tangible benefits your company offers. It offers tools and techniques that will let any firm assess their "winner or loser" proposal status and take proactive steps to become a winner, address the "Big Four" questions that a proposal must answer to be successful, create "A+" proposals in less time with less wasted effort via a simple, repeatable process, and neutralize the issue of price when the firm is not the low-price provider. The book takes readers step by step through designing executive summaries, writing themes, and generating the text. There is also valuable information on strategy, graphics, callouts, and other visual elements.

Communication is increasingly global, but it's not any easier to understand or contribute to for non-fluent English speakers. There is increasing pressure to be able to produce effective documents for a business environment but little help out there to do so efficiently, resulting in wasted time and uncomfortable business communication. This book provides a wealth of practical information for any person who aims to produce short, effective documents within the work environment. It offers sensible, valuable and helpful rules for producing effective short reports, memos, letters and e-mails that are clear, concise and easy to read for the busy manager or supervisor working in the demanding setting of modern industry or commerce.

In a 21st-century global economy, in which multinational companies coordinate and collaborate with partners and clientele around the world, it is usually English that is the parlance of business, research, technology, and finance. Most assume that if parties on both ends of the conference call are fluent English speakers, information will be shared seamlessly and without any misunderstanding. But is that really true? This book examines how communications between transnational partners routinely break down, even when all parties are fluent English speakers. What's going wrong? Contrary to a common assumption, language is never neutral. Its is heavily influenced by one's culture and can often result in unintended meanings depending on word choice, a particular phrase, or even one's inflection. This book ventures into the halls of multinational tech companies around the world to study language and culture at work. Learn practical steps for harnessing research in communication and anthropology to become more skilled in the digital workplace and learn to use the "Communication Plus Model," which can be easily applied in multiple situations, leading to better communication and better business outcomes.

In order to success in the working world, you need a set of soft skills that let people know you are professional, competent, and will be an asset they would be proud to welcome to their team. These new books, part of LearningExpress's successful 20 Minutes a Day series, tackle in-depth the soft skills all employers look for in the highly competitive job landscape.

The author covers how to analyze multiple audiences and strategies for communicating your message effectively for each; structuring your message for greatest readability and effect; persuasion and tone; and how to face your own fears of writing. The content is delivered in a simple, clear style that reflects the Zen approach of the title, perfect for both the entry-level employee and the seasoned executive.