Fashion Merchandising

Before you begin looking for resources, spend a few minutes developing a research plan. This can help you focus your ideas and help determine where you should start.

• Look at the assignment
  • What are you being required to create a sketch, an outfit, marketing plan?
  • How many resources and what kind do you need (magazines, papers, brand name endorsements)?
• What are the key topics?
  • Audience/Consumers
  • Product
  • Budget 
  • Specific Event 
• Statistics
  • Do you need to analyze or include statistics supply and demand ratios?
  • Infographics on profits or intended sales?
• Law and Policy
  • Do you need to find specific laws or copyright?
  • Can you legally copy a design?

When you search for articles, books, and other information, you need to use keywords. Below is a list of keywords or categories of keywords that could be used in the library databases. You can use this on their own or mix and match them to narrow your results.

• Business License 
• Clothing
• Color Theory/ Scheme
• Consumer
• Copyright
• Customer
• Design
• Design Patent
• Fashion 
• Fashion Community or Communities
• Fashion Stylist 
• Marketing
• Merchandise
• Name Brand
• Retail
• Retail Store Manager
• Product
• Promotion
• Purchasing Managers 
• Sale
• ShowroomSketches
• Style
• Stylist
• Textile
• Trends
• Visual Merchandiser