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Marketing: Home

Resources related to the promotion of goods and services

Introduction

 Marketing is the activity, set of institutions, and processes that create, communicate, deliver, and exchange goods and services that have value for customers, clients, partners, and society at large.

Marketing research is the function that links the consumer, customer, and public to the marketer through information--information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications. 

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Recommended Databases

This is a just a small list of all the databases available from the library for your marketing research and assignments.

Recommended Websites

Subject Guide

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Christopher Anglim
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